Monday, 15 March 2010 12:15
Which will get you your first sale; getting
organized or taking massive action? I don’t know how many of you
read Michael Masterson..but he is a terrific author and you might
want to go and pick up some of his stuff. I recently read Ready,
Fire, Aim and I was struck by a passage in this book. .“A woman I have known since high school recently called to tell me about a cosmetics business she was starting. She had spent several years developing her own line of natural skin treatments and had shared them with others, who raved about them. Encouraged by their reactions, she decided to go forward..
She’d spent two or three years and all of her money packaging a dozen products and producing all sorts of ancillary materials. She told me about the new labels she was designing, the contracts she as negotiating, the shopping she was doing for retail space.
“But have you tried to sell anything?” I asked her...
“Everything’s not about selling,” she scolded me. “When the time is right, my products will sell.”.
Because she’s a good friend, I kept pestering her, hoping she would do what she had to do to get her business going. But as far as she was...
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